What Happens to Your Book After It Publishes

Long aisle of colorful books on white library shelves, representing the ongoing visibility that book promotion services provide for authors after publishing.

A lot of publishing companies promise book promotion. Most don’t follow through.

That’s not a knock on the industry. It’s just what we hear from authors who come to us after working with someone else. They were told their book would get visibility. Then it published, and the support quietly stopped. A social post here, maybe a congratulations email there, and then the company moved on to the next project.

We get why that makes authors cautious. If you’re evaluating ShareYourStory, there’s a good chance you’ve already heard a version of that pitch.

So rather than tell you what we intend to do, we’ll tell you exactly what happens. Every step. Every deliverable. In plain language.

What Every ShareYourStory Author Receives After Publishing

1. A Podcast Interview on Apple, Spotify, and YouTube

After your book is published, you’ll be invited to sit down with Hunter Price or Lily Huff on the Share Your Story podcast. Hunter and Lily are genuinely curious about your story: how the book came to be, what drove you to write it, and what you hope it does in the world.

That conversation airs on Apple Podcasts, Spotify, and YouTube. Unlike a social media post that disappears in 48 hours, a podcast episode is indexed and searchable. Someone can stumble across it a year from now and still become a reader.

From that interview, we produce one professionally edited short video clip, ready for you to post across your social channels or add to your website.

2. A Feature Story Published on Our Website

Every author who appears on the podcast also receives a Feature Story published on the ShareYourStory.com platform. It’s a written piece that tells your story: how you got here, what the book is about, and what went into writing it.

It’s yours to share. You can post it on LinkedIn, send it to your email list, or forward it to a colleague who’s been asking about your book. It was written to travel, and it holds up over time.

3. Your Book Featured on Our Social Channels

With your permission, we share your book cover and a short description across our social media. It puts your book in front of an audience that isn’t already in your network and gives you something to reshare with your own followers.

→ You can follow us on the following platforms: LinkedIn, Instagram or Facebook

For Authors Who Want Ongoing Support

StoryFirst Media was built for authors who know the importance of social media in achieving their long-term goals but don’t have time to become content creators.

How StoryFirst Media Works

You’re paired with a content strategist who meets with you once a month, asks good questions, and listens. That conversation becomes the content they build out on your behalf: short-form posts, LinkedIn articles, and edited short video clips, all written in your voice and tied to your book and expertise.

The first month is dedicated to laying the foundation. Your strategist gets clear on your message, your audience, and the content angles that will serve you long-term. From there, the minimum engagement is six months, and that timeline is intentional. Research consistently shows that content marketing takes three to six months before it begins generating meaningful organic traction, and that’s assuming a consistent publishing cadence from day one. 

You review and approve everything before it goes anywhere. Nothing publishes without your sign-off. You just never have to write it, schedule it, or figure out the strategy behind it.

A Note on What We’re Not Promising

We’re not going to tell you your book will become a bestseller or that StoryFirst Media guarantees a certain number of speaking gigs. What we can tell you is that book marketing matters. Making your message visible to the right people gives life to all sorts of goals from speaking gigs booked to encouraging that one person who is walking in your shoes.

For thought leadership authors, consultants, executives, speakers, coaches, a book is one of the most credible things you can put in front of a prospective client or event organizer. But a book that gets three months of halfhearted attention and then disappears doesn’t do that job. Sustained visibility does.

That’s what this is designed to give you.

Want to Know What This Looks Like for Your Book Specifically?

If you’re still writing, or you’ve already published and feel like your book could be doing more work, we want to help you find the options that are best for you. 

Frequently Asked Questions

Do I need a big social media following for my book to succeed?

Not at all. A smaller, targeted audience that genuinely connects with your message will always outperform a large disengaged one. It’s about reaching the right people, not the most people.

How do I know if my book is reaching the right audience?

Start by asking who you wrote the book for, then look at who is actually engaging with it. If there’s a gap, it usually comes down to where and how you’re showing up. Are you active on the platforms your ideal reader uses? Is your messaging specific enough to speak directly to them? That’s exactly where our promotion support comes in. We help you stay consistent, show up in the right places, and make sure your book keeps reaching the people who need it most.

What kind of content should I be posting about my book?

The best content doesn’t just say “buy my book.” It shares the ideas, stories, and expertise inside it. Think about the problems your book solves and the conversations it starts — that’s your content.

What if I’ve already published my book but feel like it isn’t getting enough visibility?

It’s not too late. Whether you published recently or months ago, we can help get your book working harder for you. Book a free discovery call to talk through what that looks like for your specific situation.