Why LinkedIn Is the Best Place to Start Before Launching a Newsletter

A common question we hear is: “Why can’t I just start with an email newsletter?”

The truth is, you can, but it’s usually the harder and slower path. Launching a newsletter means setting up an email platform, managing design and list growth, cross-promoting, A/B testing, and keeping up a strict publishing schedule. Most importantly, you need an existing audience willing to subscribe and open it. Without that audience, even a great newsletter can feel like writing into a void.

This is where LinkedIn gives you a major advantage.

The LinkedIn Advantage

LinkedIn is the easiest platform for professionals to build an audience because the network is already in place. Instead of starting from zero, you can immediately reach your connections, colleagues, and industry peers. By posting consistently with short insights, thought leadership articles, or simple videos, you build credibility and visibility without the overhead of list management. Every comment, share, or like expands your reach to second- and third-degree connections, compounding your visibility in a way newsletters simply can’t at the beginning.

We like to say: walk, crawl, run.

• LinkedIn is the walk: the lowest-lift way to establish thought leadership, grow an audience, and generate leads.
• Email newsletters and podcasts are the run: powerful owned-media channels that drive deeper engagement, but only after you’ve built the trust and following to sustain them.

The Path to Growth

By starting on LinkedIn, you’ll grow a loyal, engaged audience that will want to hear from you in a newsletter later. That way, when you launch, you’re not cold-emailing strangers, you’re inviting a warm, professional community that already values your insights.

StoryFirst Media

The Authority Builder is designed to help you walk before you run. Our team takes your goals and turns them into a clear strategy, so you’re not just tossing content into the digital void and hoping it sticks.

You’ll also be paired with an experienced content strategist whose job is to know you, understand your target audience, and translate that knowledge into compelling, authentic content written in your voice.

Curious what it might look like to partner with our team?