Build Your Thought Leadership Online
Show up consistently, share your message with clarity, and create compelling content that builds trust.
Authority Builder
Done-For-You LinkedIn Content That Sounds Like You
Most people jump straight into posting before they have a plan. A few disconnected posts later, momentum stalls and there’s not much to show for the time spent. Authority Builder starts with strategy first, so you stop guessing and start creating content that connects with the right audience, holds their attention, and opens the door to new opportunities.
Authority Builder is ShareYourStory’s done-for-you LinkedIn content service: a dedicated content strategist turns one conversation with you into a monthly calendar of posts written in your voice, with content live in your first 30 days.
This tends to be the best fit for people who already know their message, their expertise, or what they want to be known for, and are ready for online visibility. Many of our clients come from Streamline Books or StageReady Speaking, and others arrive as founders, entrepreneurs, executives, or anyone building a personal brand.
How It Works
1. Kickstarter Month
It starts with a single content call with your strategist, where we gather the raw material we need. From there, we craft six posts, revise them with you, and get them scheduled. You'll see your content come to life almost immediately.
2. We build your roadmap
Once those posts are live, we move into full onboarding to map out a comprehensive strategy and cadence for the rest of your engagement.
3. Every month after that
You'll meet with your content strategist once a month to answer a series of intentional questions. They turn that conversation into a content calendar, you review and approve it, and we handle posting on your behalf. This is often our clients' favorite part!
What's Included
- Updated LinkedIn Profile
- Designed LinkedIn Banner
- Monthly Prep Calls
- 12 Social Posts Per Month
Podcast Presence
Get Booked on Podcasts That Match Your Audience
Most people know podcast guesting could grow their audience, but pitching yourself can feel awkward and most cold outreach goes unanswered. The fastest way to earn a seat at the table is to borrow trust from someone who already has it, and that’s what we handle for you.
Podcast Presence is ShareYourStory’s podcast guesting service: we find, pitch, and prep you for shows that match your audience, then turn every appearance into shareable content.
This tends to work best for those who already have expertise or a thought-out message. If that’s you but you’re still building reps, the On-Ramp is designed to get you there. If you’re already comfortable on the mic, you may be ready for full pitching from day one. We help you find the path that is right for you.
How It Works
1. A quick call to find your path.
We talk through your story, your message, and how much time you've spent on camera. That tells us whether you're ready to start pitching now or would benefit from building a few reps first.
2. We pitch you, or get you reps first.
Depending on your path, we either pitch you directly to shows matched to your audience, or start you on a short runway of guest appearances that builds your on-camera experience.
3. Every appearance becomes an asset.
We turn your content into short clips so the episode furthers your goals after it airs, turning into leads, consulting calls, and new clients.
What's Included
Podcast Presence
For clients ready to pitch now. We pitch you directly to shows that match your audience and your goals.- A strategy document covering your goals, audience, and key topics
- Two onboarding calls to get aligned before pitching begins
- A curated list of roughly 60 target podcasts
- A complete, optimized PodMatch profile
- 120 pitches sent on your behalf over 6 months
- Fully written outlines for every booked appearance
- Support preparing for each pre-interview
- Bi-weekly check-in calls to track progress
- 10 content assets created from every episode
The On-Ramp
For clients building their on-camera reps first.
- A media-prep coaching session to get you interview-ready
- Four guest appearances on vetted partner shows
- A tailored prep brief for each appearance
- One short-form clip created from each appearance
Website Development
A Website Built to Convert
You only get one first impression, and for most people, it happens on your website. They’ve seen a post, watched a talk, heard your name, and now they’re checking you out. If what they find doesn’t communicate authenticity or doesn’t make it obvious how you can help them, you’ve lost ground you already earned. If there’s nowhere for their interest to land, you risk losing someone entirely.
Our Website Development offering is designed to help you put your best foot forward. It is a custom-built website, delivered in 8 to 10 weeks with your designer and copywriter working together from kickoff to launch.
How It Works
1. Kickoff and strategy.
Before we build anything, you'll fill out a short questionnaire and meet with your designer and copywriter together to talk through your goals, your audience, and what you want your site to accomplish.
2. Design and copy, built together.
While your copywriter is writing your content, your designer is building out your branding, logo, colors, fonts, and an initial layout, so both come together as one cohesive site instead of copy dropped into a template.
3. Review, build, and launch.
You'll see a full homepage design before development begins, so we can fine-tune the look and the message together early. Once that's approved, we build out the complete site and walk you through it before it goes live.
What's Included
- A custom-designed site
- A full branding package: logo, colors, and fonts
- Professional copywriting for every page
- One month of post-launch support
- Full ownership of your site once it launches
Frequently Asked Questions
What if I already post on LinkedIn?
Even better. We’ll build on what’s already working, bring consistency to what isn’t, and take the weight of writing and scheduling posts off your plate.
How much of my time will this take each month?
Very little, and that’s the point. After your first content call, it’s one monthly conversation plus a quick review of your calendar. You talk, we handle the rest.
Do I approve every post before it goes live?
Always. Nothing is posted without your sign-off. You’ll review and approve your content calendar before anything goes out.
Can I request certain topics or bring my own ideas?
Absolutely. Your strategist will guide the direction, but this is your voice and your platform. If there’s something you want to say, we’ll help you say it well.
Do you post for me? And is my account secure?
Yes, we handle posting on your behalf so it’s one less thing on your plate. We treat your account with care and keep your information secure.
Do you provide the photos, or do I?
We’ll use photos you already have, and we’re happy to help you choose the ones that fit best. Speaking shots, candids from work and events, headshots, even old or family photos all work.
Do you also engage with comments and messages for me?
Authority Builder focuses on creating and publishing your content. Engaging with your comments and messages is best coming from you, since that’s where real relationships get built and no one sounds more like you than you. We’re always glad to share tips and best practices so you can make the most of the conversations your content sparks.
What results can I expect, and how soon?
You’ll have content live within your first month. Becoming a thought leader isn’t built overnight, though. It’s built by showing up consistently, and over time that consistency compounds into visibility and credibility.
What if I’m not seeing the engagement I hoped for?
Building authority is a long game, and early numbers don’t tell the whole story. Beneath the surface, you’re field-testing ideas, sharpening your message, and building genuine connections. For the right fit, that consistency tends to open doors: inbound clients, speaking invitations, and unexpected connections that lead to new opportunities.
Do you use AI?
Your content strategist may use AI to check for spelling, grammar, and punctuation, but never to create your content. More than half of long-form LinkedIn posts today are estimated to be AI-generated, and readers are getting good at spotting it. We believe in preserving the power of the human voice across all our services, so what goes out under your name is written by a person who knows your story.
Is Authority Builder a LinkedIn ghostwriting service?
Yes. Authority Builder is done-for-you LinkedIn ghostwriting. What’s different is the process: a dedicated content strategist builds a calendar around your goals, every post is grounded in your real experience through live conversations, and you see content live within your first month rather than weeks into a strategy phase.
What if I’m a Streamline Books author or StageReady Speaking graduate? Will I have to re-explain everything?
No. Before you start, your content strategist will already have reviewed your history with us. You pick up from where you are, not from zero.
What will you need from me?
We handle the heavy lifting: finding shows, pitching, scheduling, and prepping you for every conversation. Your job is to show up ready and be great on the mic.
Will you help me prepare before I go on?
Always. On the full program you get a written outline for every booked appearance plus support before each pre-interview, and On-Ramp clients start with a coaching session and a tailored prep brief for every show.
Do you handle the technical setup, like mic or recording quality?
The technical side, mic, camera, lighting, and recording space, is on you, but we’ll make sure you have clear guidance so it feels simple rather than stressful.
Can you guarantee I’ll get booked on a certain number of shows?
No, and we’d be wary of anyone who promises that. What we can guarantee is a genuine, targeted pitching effort toward shows that match your goals. Every appearance we do land becomes content you keep, regardless of the number.
How do you vet shows?
Every show we work with has to clear a quality bar first: strong production and a host who runs an engaging, professional show. From there it comes down to fit, so we only pitch you toward shows that genuinely match your story and the audience you want to reach.
How do I get booked on podcasts as a guest?
The two things that matter most are having a clear message or area of expertise and being genuinely comfortable on the mic. If you already have both, we go straight to pitching you to shows matched to your audience. If you’re still building reps, the On-Ramp gets you real interview experience first, so you’re not stepping into a full pitching campaign underprepared.
Who would I be working with?
You’re paired with a dedicated Podcast Coordinator, vetted and trained specifically in audience research and pitch writing. They study your message, identify shows whose audience genuinely overlaps with yours, and write pitches that make the case for why you’re the right guest for that specific audience, not a form letter sent to a hundred hosts. The goal is bookings that build real credibility and support the thought leadership work you’re already doing.
What if I’m a Streamline Books author or StageReady Speaking graduate? Will I have to re-explain everything?
No. Before you start, your podcast coordinator will already have reviewed your history with us. You pick up from where you are, not from zero.
How long does a website typically take to build?
About 8 to 10 weeks from your kickoff call to launch.
Can I make edits myself after it’s built?
Yes. Once your site launches, it’s fully yours, along with a month of support from us to help with anything that comes up early on.
Is this an ongoing service, or a one-time build?
It’s a one-time build plus a month of post-launch support. You’ll manage your own hosting and platform billing going forward, so there’s no ongoing bill from us.
How many pages are included?
Most sites fit comfortably into 5 pages. We can go up to 7 if you need more, and anything beyond that is available as an add-on.
Does this connect to my Authority Builder or Podcast Presence content?
Your kickoff call is built around your broader story and any content work you’re doing with us, so your site feels like one connected presence rather than something separate.
What if I’m a Streamline Books author or StageReady Speaking graduate? Will I have to re-explain everything?
No. Before you start, your development team will already have reviewed your history with us. You pick up from where you are, not from zero.
