Authority Builder
Done-For-You LinkedIn Content That Sounds Like You
What Is Authority Builder?
Authority Builder is ShareYourStory’s done-for-you LinkedIn content service. An expert content strategist turns one conversation with you into a monthly calendar of posts written in your voice, with content live in your first 30 days.
Sound Familiar?
You spend way too much time writing a post that only gets a few likes.
People view your profile, but almost no one clicks through to your website.
You post consistently for a few weeks, then find yourself dropping the ball.
You want to post more, but you’re not sure what topics are worth sharing.
Your new connections are people you already know, or friends of friends.
People look you up after meeting you, but quickly leave because your profile is sparse or confusing.
If this sounds like you, we’ve got you covered.
Authority Builder leads with strategy and story, so you stop wasting time and start creating LinkedIn content that connects with the right audience, holds their attention, and opens the door to meaningful opportunities.
Don’t Take Our Word For It
Is Authority Builder Right for Me?
This is for you if...
- You have a clear area of expertise, even if you haven't fully articulated it yet
- You can commit 2 to 4 hours a month to the process
- You're ready to build a consistent, visible presence online
- You're ready to let a team help shape your ideas into posts that sound like you
This is not for you if...
- You haven't identified an area of expertise yet, or you're still figuring out what you want to be known for
- You can't commit at least 2 to 4 hours a month
- You're looking for a quick win rather than a consistent, long-term presence
- You'd prefer to write every post yourself
Why share your story on LinkedIn?
People hire people they trust. It really is that simple.
0 B+
Members on the world's largest professional network
0 %
Of decision-makers use thought leadership to vet who they work with
0 %
Of behind-the-scenes decision-makers are more open to outreach from people with strong thought leadership
Trust = price + quality
Consumers now weigh trust as heavily as price and quality when deciding what to buyFrequently Asked Questions
Even better. We’ll build on what’s already working, bring consistency to what isn’t, and take the weight of writing and scheduling posts off your plate.
Very little, and that’s the point. After your first content call, it’s one monthly conversation plus a quick review of your calendar. You talk, we handle the rest.
Always. Nothing is posted without your sign-off. You’ll review and approve your content calendar before anything goes out.
Absolutely. Your strategist will guide the direction, but this is your voice and your platform. If there’s something you want to say, we’ll help you say it well.
Yes, we handle posting on your behalf so it’s one less thing on your plate. We treat your account with care and keep your information secure.
We’ll use photos you already have, and we’re happy to help you choose the ones that fit best. Speaking shots, candids from work and events, headshots, even old or family photos all work. We’ll collect all of this during onboarding.
Authority Builder focuses on creating and publishing your content. Engaging with your comments and messages is best coming from you, since that’s where real relationships get built. We’re always glad to share tips and best practices so you can make the most of the conversations your content sparks.
You’ll have content live within your first month. Becoming a thought leader isn’t built overnight, though. It’s built by showing up consistently, and over time that consistency compounds into visibility and credibility.
Building authority is a long game, and early numbers don’t tell the whole story. Beneath the surface, you’re field-testing ideas, sharpening your message, and building genuine connections. For the right fit, that consistency tends to open doors: inbound clients, speaking invitations, and unexpected connections that lead to new opportunities.
Your content strategist may use AI to check for spelling, grammar, and punctuation, but never to create your content. More than half of long-form LinkedIn posts today are estimated to be AI-generated, and readers are getting good at spotting it. We believe in preserving the power of the human voice across all our services, so what goes out under your name is written by a person who knows your story.
Yes. Authority Builder is done-for-you LinkedIn ghostwriting. What’s different is the process: a dedicated content strategist builds a calendar around your goals, every post is grounded in your real experience through live conversations, and you see content live within your first month rather than weeks into a strategy phase.
No. Before you start, your Content Strategist will already have reviewed your history with us. We’ll pick up wherever you left off!
results
Your Expertise, Our Strategy
CLient A
The New Author
Goal: Share the book’s message online and build a profile that earns trust from event planners
Opportunities: Keynotes, podcast appearances, organizations adopting their coaching framework, and a second book with an audience already waiting
One post reached 142,817 people and earned 151 new followers
0
Followers to Start
0 +
Followers and Growing
0 +
impressions in 6 months
0 M+
impressions in 12 months
CLient A
The New Author
Goal: Share the book’s message online and build a profile that earns trust from event planners
Opportunities: Keynotes, podcast appearances, organizations adopting their coaching framework, and a second book with an audience already waiting
One post reached 142,817 people and earned 151 new followers
0
Followers to Start
0 +
Followers and Growing
0 +
impressions in 6 months
0 M+
impressions in 12 months
Client A came to us through Streamline Books, our publishing arm, after writing a book and wanting to build the visibility to go with it. Their goal was simple: get their message in front of the right people and, if possible, turn that visibility into income. They weren’t starting with an audience. They had 93 followers.
Within six months, their posts had been seen more than 750,000 times. By the end of the first year, that number had passed 1 million, more than double the year before they started working with us. Their following grew right along with it, growing from 93 to 2,934, more than 30 times where they started.
These days, they stay busy booking keynotes and landing podcast appearances. People recognize them regularly now, telling them, “I see your posts on LinkedIn,” which sparks conversations and opens doors they didn’t expect. Organizations and teams have started adopting their own version of Client A’s coaching framework, a sign that the message is spreading and making an impact across the country. They’re now working on a second book, this time with a much larger audience already waiting for it.
Client B
The Retired Expert
Goal: Fill retirement with meaningful work by sharing decades of hard-won expertise
Opportunities: Paid keynotes and people reaching out about their posts almost every week
Reached nearly 210,000 people in 12 months
0
No LinkedIn profile
0 +
Followers and Growing
0 +
impressions in 12 months
0 %
coming from outside their network
Client B came to us through Streamline Books while working on their book, wanting to build an audience before it launched. They were entering a new season of life, retiring from a long career and exploring what it would look like to speak and teach on the expertise they’d spent decades building. The catch: they had no followers, no connections, and no LinkedIn profile at all.
Within six months, their posts had been seen more than 140,000 times. By the end of the first year, that number had grown to more than 548,000, reaching nearly 210,000 different people. Most of those people, 87%, weren’t following or connected to them, which means their content was consistently finding new audiences instead of circling back to the same few contacts. Along the way, they went from zero followers to 1,554.
That visibility gave them a running start. Instead of launching their book to an empty room, they stepped into this next chapter with an audience already paying attention to what they had to say. They’ve since booked paid keynotes, and people reach out to them about their LinkedIn posts almost every week.
Client C
The Established CEO
Goal: Reengage a large network that had gone quiet
Opportunities: New clients from DMs, plus invitations to speak at and attend conferences and gatherings
30x more engagement in 6 months
0
Followers to Start
0 +
Followers and Growing
0 %
Growth in Impressions over 6 Months
0 +
Impressions in 12 months
Client C came to us with something most of our clients don’t have at the start: a large LinkedIn network of nearly 10,000 followers and more than 9,000 connections. They weren’t starting from zero. The question was what a consistent content strategy could do with a large, but quiet audience.
The difference was dramatic. In the six months before, their posts drew about 160 likes, comments, and shares. In the six months after, that number jumped to more than 5,200, over 30 times as much. Their posts also showed up in people’s feeds far more often, climbing from about 57,000 views to more than 150,000. Over a full year, their content was seen more than 300,000 times, and about half of those views came from people who weren’t already following or connected to them. Their following grew from 9,748 to 11,000 along the way.
That visibility has turned into real opportunities. DMs from people who follow their content have become conversations, and some of those conversations have become new clients. They’ve also been invited to speak and to attend conferences and gatherings, opening doors that a quiet profile, no matter how large, rarely does.
