Authority Builder
Done-For-You LinkedIn Content That Sounds Like You
What Is Authority Builder?
Authority Builder is ShareYourStory’s done-for-you LinkedIn content service. An expert content strategist turns one conversation with you into a monthly calendar of posts written in your voice, with content live in your first 30 days.
Sound Familiar?
You spend way too much time writing a post that only gets a few likes.
People view your profile, but almost no one clicks through to your website.
You post consistently for a few weeks, then find yourself dropping the ball.
You want to post more, but you’re not sure what topics are worth sharing.
Your new connections are people you already know, or friends of friends.
People look you up after meeting you, but quickly leave because your profile is sparse or confusing.
If this sounds like you, we’ve got you covered.
Authority Builder leads with strategy and story, so you stop wasting time and start creating LinkedIn content that connects with the right audience, holds their attention, and opens the door to meaningful opportunities.
Don’t Take Our Word For It
“The stairs post hit 83k impressions. Picked up two keynotes in the past week.”
Brian S.
“Yes, my engagement has continued to grow, but that’s not what has meant the most to me. What I’ve appreciated most are the messages from people who know me well, and from strangers, telling me how much the posts encouraged them or resonated with them.”
Greg F.
“Thank you as always for building such great material.”
Dan M.
“Pleasure to work with the entire team and a fantastic end product.”
Fred H.
“The content is excellent.”
Dave N.
How Authority Builder Works
Kickoff Call
Everything starts with one conversation with your content strategist. You share your ideas and experiences, and we turn them into your first six posts. You’ll review and approve each one, and content will be live within your first 30 days.
Strategy & Roadmap
With your first posts live, we take a closer look at your expertise and the people you’re best positioned to serve. Your content strategist uses those insights to build a six-month roadmap that connects your knowledge to the right audience, focusing on your story and their pain points.
Profile Optimzation
Your LinkedIn profile is where people go to learn more about you, whether they found you through a post or met you at an event. We’ll design a custom banner and revise your headline and experience section so they can quickly see who you are and how you can help them.
Ongoing Cadence
Every month after that, you’ll meet with your content strategist for one intentional conversation. They turn it into a content calendar with 12 posts, you review and approve it, and we handle posting on your behalf. This is often our clients’ favorite part. It’s where we do most of our story work.
Is Authority Builder Right for Me?
This is for you if...
- You have a clear area of expertise, even if you haven't fully articulated it yet
- You can commit 2 to 4 hours a month to the process
- You're ready to build a consistent, visible presence online
- You're ready to let a team help shape your ideas into posts that sound like you
This is not for you if...
- You haven't identified an area of expertise yet, or you're still figuring out what you want to be known for
- You can't commit at least 2 to 4 hours a month
- You're looking for a quick win rather than a consistent, long-term presence
- You'd prefer to write every post yourself
Why share your story on LinkedIn?
People hire people they trust. It really is that simple.
0 B+
Members on the world's largest professional network
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Of decision-makers use thought leadership to vet who they work with
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Of behind-the-scenes decision-makers are more open to outreach from people with strong thought leadership
Trust = price + quality
Consumers now weigh trust as heavily as price and quality when deciding what to buyFrequently Asked Questions
Even better. We’ll build on what’s already working, bring consistency to what isn’t, and take the weight of writing and scheduling posts off your plate.
Very little, and that’s the point. After your first content call, it’s one monthly conversation plus a quick review of your calendar. You talk, we handle the rest.
Always. Nothing is posted without your sign-off. You’ll review and approve your content calendar before anything goes out.
Absolutely. Your strategist will guide the direction, but this is your voice and your platform. If there’s something you want to say, we’ll help you say it well.
Yes, we handle posting on your behalf so it’s one less thing on your plate. We treat your account with care and keep your information secure.
We’ll use photos you already have, and we’re happy to help you choose the ones that fit best. Speaking shots, candids from work and events, headshots, even old or family photos all work. We’ll collect all of this during onboarding.
Authority Builder focuses on creating and publishing your content. Engaging with your comments and messages is best coming from you, since that’s where real relationships get built. We’re always glad to share tips and best practices so you can make the most of the conversations your content sparks.
You’ll have content live within your first month. Becoming a thought leader isn’t built overnight, though. It’s built by showing up consistently, and over time that consistency compounds into visibility and credibility.
Building authority is a long game, and early numbers don’t tell the whole story. Beneath the surface, you’re field-testing ideas, sharpening your message, and building genuine connections. For the right fit, that consistency tends to open doors: inbound clients, speaking invitations, and unexpected connections that lead to new opportunities.
Your content strategist may use AI to check for spelling, grammar, and punctuation, but never to create your content. More than half of long-form LinkedIn posts today are estimated to be AI-generated, and readers are getting good at spotting it. We believe in preserving the power of the human voice across all our services, so what goes out under your name is written by a person who knows your story.
Yes. Authority Builder is done-for-you LinkedIn ghostwriting. What’s different is the process: a dedicated content strategist builds a calendar around your goals, every post is grounded in your real experience through live conversations, and you see content live within your first month rather than weeks into a strategy phase.
No. Before you start, your Content Strategist will already have reviewed your history with us. We’ll pick up wherever you left off!
results
Your Expertise, Our Strategy
CLient A
The New Author
Goal: Share the book’s message online and build a profile that earns trust from event planners
Opportunities: Keynotes, podcast appearances, organizations adopting their coaching framework, and a second book with an audience already waiting
One post reached 142,817 people and earned 151 new followers
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Followers to Start
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Followers and Growing
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impressions in 6 months
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impressions in 12 months
Client B
The Retired Expert
Goal: Fill retirement with meaningful work by sharing decades of hard-won expertise
Opportunities: Paid keynotes and people reaching out about their posts almost every week
Reached nearly 210,000 people in 12 months
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No LinkedIn profile
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Followers and Growing
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impressions in 12 months
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coming from outside their network
CLient C
The Established CEO
Goal: Reengage a large network that had gone quiet
Opportunities: New clients from DMs, plus invitations to speak at and attend conferences and gatherings
30x more engagement in 6 months
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Followers to Start
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Followers and Growing
0 %
Growth in Impressions over 6 Months
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Impressions in 12 months